Orthodontic marketing

Orthodontic Marketing Built as One Growth System

SEO, Google Maps, your website, paid search and reviews all influence the same parent making the same decision. We plan and run them together, and measure the result in consultation requests.

Month-to-month

No long contracts. Stay because it works.

You own everything

Website, content, profiles and logins stay yours.

White-hat only

No bought links, fake reviews or shortcuts.

Clinically literate

Content checked by a dentist trained in orthodontics.

The problem

Disconnected marketing is expensive marketing

Separate vendors, separate goals

One company runs ads, another built the website, a third posts on social media. Nobody owns the number that matters: new patient inquiries.

Leads that go unanswered

A form submitted at 7 pm and answered two days later is a consultation booked somewhere else. Follow-up is part of marketing.

Reports that do not explain anything

Impressions and rankings are easy to show. Which channel produced which consultation request is what you need to decide a budget.

What is included

Orthodontic marketing services, planned together

Local search and Maps

Map pack visibility across the neighborhoods you draw patients from.

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Website and conversion

A fast site you own, built around the consultation request.

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Google Ads

Treatment-level campaigns measured by cost per consultation request.

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Reviews and reputation

A fair process for asking every patient and replying safely.

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AI search visibility

Clear, consistent information AI assistants can find and cite.

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Lead generation and follow-up

From first search to booked consultation

Orthodontic lead generation does not end when the form is submitted. We map the full path and fix the step where inquiries are lost.

  • Call and form tracking set up before any campaign starts
  • Consultation request forms that ask only what the front desk needs
  • Response-time guidance and message templates for your team
  • Monthly review of inquiries by channel and by treatment

What to expect

The first ninety days

Weeks 1 to 2

Audit and tracking

Baseline visibility, website and review audit. Call and form tracking installed.

Weeks 3 to 6

Foundation

Business Profile, technical fixes and the most important treatment pages.

Weeks 7 to 10

Growth channels

Content, local visibility and, if it fits the budget, Google Ads.

Weeks 11 to 13

Review and plan

What produced inquiries, what did not, and the plan for the next quarter.

FAQ

Orthodontic marketing questions

How much should an orthodontic practice spend on marketing?

It depends on your market, capacity and growth goals. A common rule of thumb in the industry is a single-digit percentage of collections, but we start from how many additional starts you can treat and work backward to a budget.

Do we need every service at once?

No. Most practices start with the foundation, which is the Business Profile, technical SEO and core treatment pages, and add channels as the data supports them.

Can you work with our in-house coordinator or current vendors?

Yes. We often handle strategy, SEO and reporting while your team or existing vendors keep the parts that already work.

How do you report results?

By inquiries: calls, consultation forms and direction requests, broken down by channel. Rankings and traffic are included as supporting detail, not the headline.

Related services

Keep exploring

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See where your practice stands

Request a free growth audit. We review your local visibility, website, reviews and content by hand and send you a prioritized list of what to fix first.