PPC management services
PPC management services that make every click accountable
Paid search can bring patients within days, or quietly drain a budget on the wrong searches. We manage Google Ads and Microsoft Ads for dental and healthcare practices with tight structure, weekly search-term reviews, honest tracking and reports tied to appointments.
- Campaigns by service and area
- Weekly search-term cleanup
- Ad spend billed to you, never marked up
Account essentials
- Service-based campaignsYes
- Negative keyword listsWeekly
- Call and form trackingLive
- Policy-aware targetingYes
- Account ownerYou
Included in Growth
Google Ads management for one location is included in the $1,490/mo Growth plan. See SEO plans
No surprises
Clear scope and price agreed before any work begins.
You own it
Profile, analytics, ads and website accounts stay in your name.
Reviewed
Treatment pages clinically reviewed by a dentist completing an MSD in Orthodontics. How we work
Healthy vs leaking
A healthy account and a leaking one look very different
These are the signs we check first in any account review.
| Area | Leaking account | Healthy account |
|---|---|---|
| Structure | One campaign for everything | Campaigns by service and location |
| Keywords | Broad matches with no negatives | Intent-focused with weekly negative reviews |
| Location | People interested in your area | People in or regularly in your area |
| Tracking | Page views counted as leads | Calls, forms and bookings tracked separately |
| Landing pages | Everything goes to the home page | Each ad leads to the matching service page |
| Reporting | Clicks and impressions only | Cost per inquiry and per appointment |
Google Ads management, start to finish
What our PPC management includes
The work that turns ad spend into appointments.
Keyword and search-term management
High-intent keywords grouped by service, match types that protect budget and weekly reviews of actual searches.
- Negatives for jobs, DIY, free and irrelevant searches
- Competitor terms only when tested and justified
Targeting
Location, schedule and device settings matched to your offices and phone coverage.
Ads and assets
Clear, honest ads with call, location and sitelink assets.
Landing pages
Fast, focused pages with short forms and visible phone numbers.
Tracking
Calls, forms and bookings tracked, with offline conversion import where possible.
Transparent reporting
Monthly spend, inquiries, cost per inquiry and appointments by campaign, with what changed and why. You own the account and pay Google directly.
Test first, then scale
How a new account develops over a year
Controlled tests first, then budget follows proven results.
Ads that respect patient privacy
Healthcare advertising rules, handled
Health advertisers face extra policy and privacy requirements.
Restricted targeting
Google treats health as a sensitive category in personalized advertising. Health advertisers cannot use their own audience lists, such as Customer Match or remarketing segments, for targeting. We build campaigns around search intent and location.
Privacy in tracking
Tracking records that an inquiry happened without sending form contents or sensitive details to ad platforms.
Honest ad claims
No promises of outcomes, clear pricing language and conditions stated for any offer.
Inside our management
Weekly, monthly and quarterly routines
Consistent attention is what separates a managed account from a neglected one.
Weekly
Search-term review and negatives, budget pacing, bid strategy checks and alerts for unusual changes in cost or conversions.
Monthly
Ad and asset testing, landing page review, location and schedule adjustments, a written report and a call to agree priorities.
Quarterly
Strategy review against business goals, budget reallocation between services and locations and a plan for new campaigns or markets.
Account structure
A campaign for every service that matters
Budgets follow your priorities, not the cheapest clicks.
Before you decide
What working with us looks like
Straight answers to what practice owners and managers ask before a first call.
| Question | Answer |
|---|---|
| What does it cost? | Google Ads management for one location is included in the $1,490/mo Growth plan; multi-location accounts are quoted in writing after a free audit. Monthly SEO plans start at $990, month-to-month. See pricing. |
| How does it start? | A short kickoff call, access to your accounts and a written plan before any work begins. See our process. |
| Who owns the accounts? | You do. Your Google Business Profile, Search Console, analytics, ads and website accounts stay in your name, and you keep everything if you leave. |
| Who does the work? | You work directly with the consultant, a dentist completing an MSD in Orthodontics. Every treatment page is clinically reviewed before it goes live. |
| What do you report? | A monthly report that leads with calls, forms and consultation requests, with map visibility, Search Console data, reviews and AI answer tests as supporting detail, plus a change log of every edit. |
| Can we see results? | We are a new agency, so we do not show client logos or claimed numbers. Our first case study documents our own site rebuild, with ranking data added at 30, 60 and 90 days. We also publish original research. |
| When are we not the right fit? | If you need social media managed, or want guaranteed rankings or a fixed number of new patients. Our honest comparison explains when a general agency suits you better. |
PPC questions
Plan your spend: use our free Google Ads budget calculator to work back from the new patient starts you want to a monthly and daily budget.
Planning more than search ads? See our paid advertising for orthodontic and dental practices, covering Google, remarketing, Meta and YouTube.
PPC management FAQ
Budget, ownership and results.
How much should I spend on Google Ads?
Start with a controlled test budget sized to your market and capacity, then scale campaigns that produce appointments at an acceptable cost.
How fast does PPC work?
Ads can bring inquiries within days, with performance usually improving over the first two to three months as campaigns are refined.
Who owns the ad account?
You do. Ad spend is billed to your card and management for one location is included in the Growth plan.
Do you manage Microsoft Ads too?
Yes, where it makes sense for your market. It often has lower competition and can be imported from Google Ads.
Can you take over an existing account?
Yes. We audit first, keep what works and document every change.
Do you guarantee results?
No. We guarantee transparent management and honest reporting.
What is a good click-through rate for healthcare ads?
It varies widely by service, location and ad position. We focus on cost per inquiry and per appointment rather than benchmark ratios.
How often do you optimize the account?
Search terms and budgets are reviewed weekly, ads and landing pages are tested continuously and strategy is reviewed monthly with you.
Free account review
Find out what a lead costs you today
We review your campaigns, search terms, targeting and tracking, and show where budget leaks.
- Waste identified
- Tracking checked
- Clear fixes