Multi-location orthodontic groups and DSOs
SEO for orthodontic groups that scales office by office
Every office in a group competes in its own neighborhood. We give each location its own visibility, keep the brand consistent across all of them and report by office, so leadership can see which locations are growing and why.
- One profile and page per office
- Consistent brand, local relevance
- Reporting by location
Per-office essentials
- Business ProfileEach office
- Location pageEach office
- Review routineEach office
- Ranking gridEach office
- Monthly reportBy office
Per group
Quoted per group, since each location needs its own profile, page, reviews and reporting. See pricing
Month-to-month
SEO work runs month-to-month, with no setup fees.
You own it
Profile, analytics, ads and website accounts stay in your name.
Reviewed
Treatment pages clinically reviewed by a dentist completing an MSD in Orthodontics. How we work
How is SEO different for orthodontic groups?
SEO for an orthodontic group has to make every office visible in its own neighborhood without the location pages competing with each other. That means one accurate Google Business Profile per office, a unique location page for each, consistent brand details everywhere, and reporting by location so each office manager can see what is working. It is SEO for orthodontic groups that scales office by office as you add locations.
By Dr. Mahmoud Elsheikh · Updated
Why groups need a different approach
A group is not one big practice
A single-office practice wins by dominating one area. A group has to win many small areas at once, without its own offices competing for the same searches and without the brand drifting into ten slightly different versions across Google, Apple Maps and directories.
Most problems we see in groups are structural: one website page trying to rank for every city, profiles with inconsistent names, offices that share a phone number, reviews concentrated in one location, and reporting that blends every office into one number nobody can act on. Group SEO fixes the structure first, then grows each office.
What we manage
Group SEO services
Central strategy, local execution.
Location architecture
A location page per office with genuinely local content, linked from a clear locations hub and from relevant treatment pages.
- Directions, parking, team and hours per office
- Treatments available at each office
- No thin pages that only swap a city name
Business Profiles at scale
One verified profile per office, consistent naming rules, per-office photos, services and tracked links.
Listings governance
One source of truth for every office’s name, address, phone and hours across platforms.
Reviews by office
Review routines that every office runs, with privacy-safe replies.
Team enablement
Simple playbooks so office managers keep profiles and reviews current.
New office launches
Profile, page, listings and first reviews prepared together so a new office does not start from zero.
Reporting by location
Visibility, calls, forms and booking requests per office, plus a group summary for leadership.
Moves, mergers and closures
Protecting visibility when the group changes
Groups change often. Each change has a safe way to handle search.
| Change | Risk | How we handle it |
|---|---|---|
| Office moves | Losing reviews and rankings | Update the existing profile address, redirect nothing, update the location page |
| Acquired practice joins | Two brands confusing patients | Plan the rename, keep the profile, redirect the old site page by page |
| Office closes | Patients sent to a closed office | Mark the profile permanently closed, redirect its page to the nearest office |
| New office opens | Starting from zero | Prepare profile, page, listings and first reviews before opening |
| Doctor leaves | Old listings under their name | Update bios, reassign or close individual practitioner listings correctly |
Opening a new office
Opening a second location: a search launch plan
A new office starts with no reviews and no search history. These steps give it a clean start without hurting the first office.
- 1
Before opening
Plan the page and the profile
Give the new office its own location page with its address, hours, doctors and directions, written for that community rather than copied. Google’s guidelines allow one Business Profile per real, staffed location, named exactly as the signage reads.
- Unique location page
- Profile name matches the signage
- 2
Opening week
Verify, list and connect
Verify the profile once the office is open, signed and staffed during its listed hours. Add the office to the website’s locations, contact page and structured data, and keep the name, address and phone identical everywhere.
- Consistent name, address and phone
- Location schema for each office
- 3
First 90 days
Earn reviews and report separately
Ask new patients at the new office for reviews with the same HIPAA-safe process as the first office. Report its calls, forms and map visibility on their own, so a slow start is not hidden inside the group total.
- Office-level reporting
- Map pack basics for the new area
- Competing with nearby DSOs
The first 90 days
How a group engagement begins
Structure first, then growth office by office.
- 1
Weeks 1 to 3
Group audit
Every profile, listing, location page and review count, plus ranking grids for each office.
- Office-by-office scorecard
- Priority list
- 2
Weeks 3 to 6
Fix the structure
Naming rules, duplicate cleanup, location architecture and tracking per office.
- Change log
- Per-office tracking
- 3
Weeks 6 to 10
Location pages and reviews
New or rewritten location pages and review routines running in every office.
- Office manager playbook
- Pages approved by you
- 4
Weeks 10 to 13
Grow and compare
Local links and content per office, and the first by-location report for leadership.
- Group dashboard
- Next-quarter plan
Before you decide
What working with us looks like
Straight answers to what practice owners and managers ask before a first call.
| Question | Answer |
|---|---|
| What does it cost? | Groups are quoted individually, because each location needs its own profile, page, reviews and reporting. SEO plans for single offices start at $990 a month, month-to-month. See pricing. |
| How does it start? | An audit across your locations, then a written plan with priorities per office. See our process. |
| Who owns the accounts? | You do. Your Google Business Profile, Search Console, analytics, ads and website accounts stay in your name, and you keep everything if you leave. |
| Who does the work? | You work directly with the consultant, a dentist completing an MSD in Orthodontics. Every treatment page is clinically reviewed before it goes live. |
| What do you report? | A monthly report that leads with calls, forms and consultation requests, with map visibility, Search Console data, reviews and AI answer tests as supporting detail, plus a change log of every edit. |
| Can we see results? | We are a new agency, so we do not show client logos or claimed numbers. Our first case study documents our own site rebuild, with ranking data added at 30, 60 and 90 days. We also publish original research. |
| When are we not the right fit? | If you need social media managed, or want guaranteed rankings or a fixed number of new patients. Our honest comparison explains when a general agency suits you better. |
Group questions
Multi-location orthodontic SEO FAQ
What group owners and marketing managers ask.
Does each office need its own Google Business Profile?
Yes, each physical office that sees patients with staff during business hours should have its own verified profile, linked to its own location page.
Should every office have its own website?
Usually not. One strong website with a location page per office builds authority faster and is easier to maintain than many separate sites.
How do you stop our offices competing with each other?
Each office targets its own area through its profile and location page, while treatment pages serve the whole group and link to each office.
Can you report by office?
Yes. Calls, forms, booking requests and map visibility are reported per location, with a summary for the group.
How is pricing set for groups?
Groups are quoted individually based on the number of offices and markets. See pricing for single-location plans.
Do you work with DSOs that include orthodontic and general dental offices?
Yes. Orthodontic and dental offices get separate keyword maps and service lists, under one consistent brand.
Sources: Google, Guidelines for representing your business on Google; Google Search Central, Local business structured data. Updated .
Free group audit
See every office’s visibility side by side
We review profiles, listings, location pages and reviews for each office and send a prioritized plan for the group.
- Office-by-office
- Reviewed by hand
- No obligation