Paid search
Google Ads for Orthodontists, Managed Around Cost per Consultation
Paid search can put your practice in front of a parent today, while organic visibility builds. We run treatment-level campaigns and report the one number that matters: what each consultation request costs.
- Calls and forms tracked
- No long contract
- You own the ad account
Where budgets leak
Why orthodontic ad spend is often wasted
Broad keywords
Bidding on general dental terms pays for clicks from people looking for cleanings, emergencies or jobs.
Clicks sent to the home page
An ad about clear aligners should land on a clear aligner page with one obvious next step.
No conversion tracking
Without call and form tracking, the platform optimizes for clicks and nobody knows what a consultation costs.
What is included
Orthodontic PPC management, done properly
Campaign structure by treatment
Separate campaigns for braces, clear aligners, early treatment and adult treatment.
Keyword and negative lists
Search terms reviewed weekly so irrelevant clicks are excluded quickly.
Call and form tracking
Every inquiry attributed to the campaign and keyword that produced it.
Location targeting
Ads shown only in the areas you can realistically draw patients from.
Clear reporting
Spend, consultation requests and cost per request, in one page.
Ads and SEO together
Paid search works harder with a strong foundation
Search term data from ads shows which treatments patients ask for in your area. We use it to decide which organic pages to build next.
- Shared keyword research across ads and SEO
- Landing pages that also rank organically over time
- Budget shifted toward what organic search does not yet cover
- One report covering both channels
FAQ
Google Ads questions
How much should an orthodontist spend on Google Ads?
It depends on your area and how many additional starts you can take. We recommend a test budget for the first sixty days, then scale what produces consultation requests at an acceptable cost.
Who owns the ad account?
You do. Campaigns are built in an account in your name, with full access for you at all times.
Are tracking pixels a privacy concern for a healthcare website?
They can be. We keep advertising pixels away from booking and form confirmation steps unless the setup is designed for health information, and we recommend you confirm your approach with counsel.
Do you guarantee a cost per lead?
No. Costs vary with competition and season. We report actual results and adjust or pause what does not work.
Related services
Keep exploring
Orthodontic Marketing
Ads as one part of a connected plan.
Paid Search Management
PPC for other healthcare businesses.
Orthodontic SEO
Lower your reliance on paid clicks over time.
Start here
See where your practice stands
Request a free growth audit. We review your local visibility, website, reviews and content by hand and send you a prioritized list of what to fix first.