Our process
How We Work: From Audit to Measured Growth
Orthodontists plan treatment in a set order for a reason. We run marketing the same way: diagnose first, fix the foundation, then build, refine and maintain.
Five phases
A treatment plan for your search visibility
Phase 1
Records and diagnosis
An audit of your profile, website, reviews, listings, competitors and AI answers, ending in a ranked problem list.
Phase 2
Leveling and alignment
Foundation fixes: categories, technical errors, tracking, structured data and inconsistent listings.
Phase 3
Space closure
Closing content gaps with the treatment, condition and location pages patients search for.
Phase 4
Finishing and detailing
Earned links, review momentum, conversion improvements and paid search where it fits.
Phase 5
Retention
Monthly measurement and adjustment, so results hold.
Working together
What we need from your practice
We keep the demands on your team small and predictable.
- Access to your website, Google Business Profile and analytics
- One person who can approve content and answer questions
- About thirty minutes a month to review the report
- Real photos of your office and team when you have them
- Feedback on which inquiries became consultations
Analytics and reporting
How results are measured
Inquiries
Calls, consultation forms and messages, attributed to the channel that produced them.
Visibility
Map and organic positions for the treatments and areas that matter to you.
AI citations
Whether assistants name or cite your practice for a fixed set of patient questions.
Website health
Speed, indexing and errors, checked every month.
Reputation
Review volume, rating trend and response time.
Plain language
A short written summary of what changed, why, and what comes next.
FAQ
Process questions
How soon does work start?
Usually within a week of the strategy call. Tracking and the audit come first.
How much of our time does this take?
Most practices spend under an hour a month once the first phase is complete.
What if we want to stop?
Tell us before the next renewal. Everything built remains yours, and we hand over a summary of what was done.
Start here
See where your practice stands
Request a free growth audit. We review your local visibility, website, reviews and content by hand and send you a prioritized list of what to fix first.