Free calculator
Orthodontic marketing budget and capacity calculator
Work out how many inquiries your practice actually needs each month, how many new starts that should produce and what paid search would cost to fill the gap. It uses your own numbers, not industry averages.
- Runs in your browser
- Nothing is saved or sent
- Based on your own numbers
What you will need
- Consultation capacityPer month
- Current consultationsPer month
- Inquiry to consult rate%
- Consult to start rate%
- Cost per inquiryOptional
Calculator
Enter your practice’s numbers
How it works
The math behind the calculator
The calculator works backward from capacity, the same way we plan a marketing budget with a practice.
1. Start from capacity
Capacity is the number of new-patient consultations your team can handle each month without hurting existing patients. Marketing beyond capacity wastes money and frustrates families.
2. Find the gap
The gap is capacity minus the consultations you already book each month from referrals, returning families and current marketing.
3. Convert the gap into inquiries
Inquiries needed = consultation gap divided by your inquiry-to-consultation rate. A practice that books 50% of inquiries needs twice as many inquiries as open slots.
4. Estimate starts and value
Expected starts = consultation gap multiplied by your consultation-to-start rate. Multiply by your average treatment fee to see the potential production value.
5. Price the gap with paid search
If you know your cost per inquiry from Google Ads, the calculator shows the monthly ad spend needed to fill the gap with paid search alone. SEO and referrals usually lower that number over time.
Free tools
More free tools for orthodontic practices
- Missed call revenue calculator
What unanswered calls cost each month - Patient lifetime value calculator
What one new patient is worth over time - Google Ads ROI calculator
Cost per inquiry and per start from ad spend - Google reviews gap calculator
How far behind nearby practices your reviews are - Case acceptance rate calculator
How many consultations turn into starts - SERP snippet preview tool
How your title and description look in Google - Review reply generator
Privacy-safe replies to Google reviews - Google Business Profile checker
Score your map listing and see what to fix first
Want help acting on the numbers? See our orthodontic marketing service, browse all free tools, or get a free growth audit.
Calculator questions
Marketing calculator FAQ
How to use the results.
Where do I find my inquiry-to-consultation rate?
Count calls and form inquiries from new patients for one month, then count how many of them booked a consultation. Your call tracking or practice software can usually show both.
Are the example numbers industry benchmarks?
No. They are placeholder values so the calculator shows a result. Replace every field with your own numbers.
Is my data saved?
No. The calculator runs entirely in your browser and nothing is stored or sent.
What if my gap is zero or negative?
Then you are at or above capacity, and the best investment is usually conversion and scheduling, not more marketing.
Should the whole gap come from Google Ads?
Usually not. Ads fill gaps quickly, while SEO, Google Maps and referrals lower the cost per new patient over time. The paid-search figure is a ceiling, not a recommendation.
Turn the numbers into a plan
Get a plan built around your capacity
Send us your numbers in a free growth audit and we will show which channels can fill the gap most efficiently.
- Your numbers, not averages
- Channel mix
- No obligation