Paid advertising · Orthodontic and dental practices
Paid advertising for orthodontic and dental practices
Google Search ads put your practice in front of people searching for treatment today. We plan, build and manage paid campaigns by treatment and by area, track every call and form, and report the cost per consultation, not just clicks.
What is paid advertising for a dental practice? It is buying visibility on Google, Meta or YouTube for people likely to need your treatments, then measuring which ads turn into booked consultations. Done well, it is set up by treatment, limited to your service area, protected with negative keywords and judged on cost per new patient start.
Channels we plan for
Google Search ads
Campaigns for braces, clear aligners, early treatment and emergency or general dental searches, each with its own landing page. Our core paid channel. Google Ads for orthodontists
Google Maps and local ads
Visibility in map results for “near me” searches, tied to your Business Profile and call tracking.
Remarketing
Reminding people who visited your pricing or treatment pages, using privacy-conscious audiences and no patient data.
Meta, Instagram and YouTube
Awareness and local video for parents and adults considering treatment. Planned alongside search and quoted separately.
How we run paid campaigns
- Tracking first. Calls and form submissions tracked as conversions, with no protected health information sent to ad platforms.
- Budget from your goals. We work back from the new patient starts you want. Try our Google Ads budget calculator.
- Campaigns by treatment. Tight ad groups, phrase and exact keywords and shared negative lists.
- Landing pages that match the ad. One promise, one page, one short form.
- A 60-day test. Then we scale what produces consultations and cut what does not. See what to set up before you spend.
What it costs
| Item | Detail |
|---|---|
| Google Ads management, one location | Included in the $1,490 a month Growth and AI Visibility plan |
| Ad spend | Paid directly to Google (or Meta), never marked up |
| Additional locations, Meta and YouTube campaigns | Quoted in writing after a review of your goals |
| Contract | Month-to-month. The ad accounts are created in your practice’s name |
See full pricing and our PPC management services.
Frequently asked questions
Should a practice run Google Ads or invest in SEO?
They do different jobs. Ads buy visibility immediately while you pay; SEO builds visibility that keeps working. Many practices run both, using ads to learn which treatments convert while organic rankings grow.
How much should we spend on ads?
Enough to buy the clicks your goal needs at real costs per click in your area. Use the budget calculator with your own close rate, show rate and conversion rate rather than a generic percentage.
Who owns the ad account?
You do. We create or use accounts in your practice’s name and keep you as the owner, so the history and data stay with you if you leave.
Can ads be used for orthodontic and dental treatments without breaking privacy rules?
Yes, with care: no health details in ad targeting or conversion data, and tracking limited to the fact that a call or form happened. We set this up as part of every campaign.