Website SEO audit

A website SEO audit that tells you exactly what to fix first

Automated tools produce long lists of warnings, many of which do not matter. Our SEO audit is reviewed by hand, connects every finding to your goals and ranks the fixes by impact and effort, so your team knows exactly where to start.

  • Reviewed by a person, not just a tool
  • Fixes ranked by impact and effort
  • A written report you keep
Laptop showing analytics data during a website SEO audit

Audit scope

  • Technical healthIncluded
  • Content and on-pageIncluded
  • Local visibilityIncluded
  • Links and authorityIncluded
  • AI searchIncluded

$990/mo

Plans from $990 a month. Most start with a $790 audit, credited to month one. See pricing

No contract

Month-to-month, no setup fees, cancel any month.

You own it

Profile, analytics, ads and website accounts stay in your name.

Reviewed

Treatment pages clinically reviewed by a dentist completing an MSD in Orthodontics. How we work

The whole picture

A website SEO audit that covers every layer

Problems rarely live in one place. We review the eight areas that decide visibility and conversion.

Technical healthContent qualityOn-page SEOLocal SEOLinks and authorityAI searchCompetitorsConversion pathYour website

What we check

Audit areas and what each one answers

Each area ends with findings written in plain language and ranked by priority.

AreaKey questionsData sources
Technical healthCan search engines crawl, render and index the pages that matter?Site crawl, Search Console, Core Web Vitals
Content qualityDoes each page answer its search intent better than competitors?Manual review, Search Console queries
On-page SEOAre titles, headings, internal links and structured data right?Crawl data, manual review
Local SEOIs the Business Profile complete and are listings consistent?Profile review, listing scan, ranking grid
Links and authorityIs the backlink profile healthy and relevant?Backlink tools, manual review
AI searchHow do AI assistants describe the business?Prompt tests across assistants
CompetitorsWhy do others outrank you for key searches?Side-by-side comparison
Conversion pathDo visitors easily call, book or inquire?Mobile testing, analytics

Impact first, effort second

Every finding comes with a priority

A finding is only useful if you know whether to act on it now, later or never. We score each one on likely impact and effort, then group them into a clear sequence.

Quick wins

High impact, low effort: fix this week.

Planned projects

High impact, more effort: schedule them.

Later

Lower impact: revisit after the important work is done.

Person reviewing a prioritized SEO audit on a laptop

Free review or full audit?

How the free review compares with the full audit

Many businesses start with the free review and decide later whether a full audit is worth it.

Free growth reviewFull SEO audit
Manual review by a person
Top priority issues
Complete technical crawl analysisSummary
Every page reviewed for intent and quality
Local ranking gridSpot check
Backlink profile review
AI search prompt testsSpot check
Developer-ready fix list
Walkthrough callOptional

Timeline

How the audit runs

Most full audits take two to four weeks, depending on site size.

  1. 1

    Days 1 to 3

    Access and goals

    Read-only access to Search Console and analytics, and a short call about goals and priorities. Google recommends granting read-only access for audits.

  2. 2

    Week 1 to 2

    Data collection and review

    Crawl, Search Console, local and backlink data, AI prompt tests and manual page reviews.

  3. 3

    Week 2 to 3

    Findings and priorities

    Each issue written up with evidence, impact, fix and priority.

  4. 4

    Week 3 to 4

    Report and walkthrough

    A written report you keep and a call to walk through the plan.

When a paid audit makes sense

Is a full audit right for you?

A full audit makes sense when

  • Traffic or leads have dropped and you do not know why
  • You are planning a redesign or migration
  • You have an in-house team that can implement fixes
  • You are switching agencies and want an independent baseline
  • Your site has hundreds of pages or several locations

Start with the free review if

  • Your site is small and recently built
  • You mainly need local visibility help
  • You are not ready to act on findings yet
  • You want a quick sense of priorities first
  • Budget is better spent on implementation

What you receive

A written audit you can act on immediately

The report is organized for action, not volume. An executive summary explains the three to five most important issues in plain language. A prioritized roadmap groups fixes into quick wins, planned projects and later work. Detailed findings give your team or developers everything they need to implement each fix.

  • Executive summary for owners and managers
  • Prioritized roadmap by impact and effort
  • Detailed findings with evidence and fixes
  • Competitor comparison for key searches
  • AI search snapshot
  • Walkthrough call to answer questions
Person reviewing a written SEO audit report with a pencil

Our method

How we decide what matters

Tools flag hundreds of possible issues. Judgment decides which ones deserve your time.

01

Start from goals

A finding matters if it affects pages and searches that matter to your business. We start by agreeing which services, locations and audiences are priorities.

02

Use real performance data

Search Console shows which pages earn impressions and clicks and which queries they appear for. Issues on high-value pages rank above issues on pages nobody visits.

03

Weigh impact against effort

A small fix with large impact goes first. A large project with uncertain impact is scheduled carefully, with a clear reason.

04

Define how each fix is verified

Every recommendation includes how to confirm it worked, so the audit leads to measurable change rather than a list of good intentions.

Before you decide

What working with us looks like

Straight answers to what practice owners and managers ask before a first call.

QuestionAnswer
What does it cost?From $990 a month (Local Core) or $1,490 a month (Growth and AI Visibility). Most practices start with a $790 audit, credited to your first month if you continue. See pricing.
Is there a contract?No. Month-to-month, no setup fees, cancel any month.
How long until we see movement?Weeks 1 to 2: diagnosis. Weeks 3 to 6: foundation fixes. Weeks 6 to 10: treatment and location pages. Then ongoing growth work. Some changes show within weeks, others take months. See our process.
Who owns the accounts?You do. Your Google Business Profile, Search Console, analytics, ads and website accounts stay in your name, and you keep everything if you leave.
Who does the work?You work directly with the consultant, a dentist completing an MSD in Orthodontics. Every treatment page is clinically reviewed before it goes live.
What do you report?A monthly report that leads with calls, forms and consultation requests, with map visibility, Search Console data, reviews and AI answer tests as supporting detail, plus a change log of every edit.
Can we see results?We are a new agency, so we do not show client logos or claimed numbers. Our first case study documents our own site rebuild, with ranking data added at 30, 60 and 90 days. We also publish original research.
When are we not the right fit?If you need social media managed, or want guaranteed rankings or a fixed number of new patients. Our honest comparison explains when a general agency suits you better.

Audit questions

SEO audit FAQ

What clients ask before ordering an audit.

What is an SEO audit?

An SEO audit is a structured review of a website’s technical health, content, on-page elements, local presence, links and conversion path, ending in a prioritized list of improvements.

How long does an SEO audit take?

Most full audits take two to four weeks. The free review usually takes a few business days.

Can I get a good SEO audit for free?

A free review can identify the most important issues. A full audit goes deeper into every page, links, AI search and implementation detail.

Do you need access to my website?

For an audit, read-only access to Search Console and analytics is usually enough. Website access is only needed if we also implement fixes.

Will you implement the fixes?

We can, or your team can use the developer-ready list. Many clients move into ongoing SEO after the audit.

How often should a website be audited?

A full audit once a year is common, plus a check before and after any redesign or migration.

What do I receive at the end?

A written report with every finding, its evidence, impact, recommended fix and priority, plus a summary roadmap and a walkthrough call.

Is the audit useful if we already have an agency?

Yes. An independent audit gives you a baseline and a second opinion on priorities, which can make your existing partnership more effective.

Start with the free review

Find out what to fix first

A manual review of your site’s biggest opportunities, with no obligation. Upgrade to a full audit only if it makes sense.

  • Reviewed by hand
  • Ranked by impact
  • Yours to keep