Case study: our own website
How we rebuilt seoengineboost.com for orthodontic search
Before we ask a practice to trust our process, we ran it on our own site. This is the full record: where the site started, exactly what we changed, the numbers we can verify today, and the search results we will publish at 30, 60 and 90 days.
- Rebuilt October 12 to 17, 2026
- Search results published at 30, 60, 90 days
- Every number on this page is verifiable
Verified on October 17, 2026
- Pages rebuilt32
- Words of content24,446 to 37,927
- FAQ answers with schema243
- Broken internal links0
- Pages overflowing on mobile0
32
service, location-type and company pages rebuilt, published and checked live.
Live check, October 17, 2026
+55%
more content across those pages: 24,446 words before, 37,927 after.
WordPress revisions, October 12 vs 17
+33%
more internal links between related pages: 313 before, 417 after.
WordPress revisions, October 12 vs 17
0
broken links among 54 unique internal URLs linked from the new pages.
Live crawl, October 17, 2026
Starting position
Where the site was on October 12
The site already had a page for each service, but most pages were short, covered fewer of the questions practice owners ask, and gave search engines little to separate them from other agencies. Articles were bylined to the brand only, with no named expert behind the clinical content, and no Person structured data existed for the founder.
For an agency that tells orthodontists to show expertise, cover real questions and prove who stands behind health content, that was the wrong example to set. So we treated our own site as client number one.
Before and after
What changed, measured
Before values come from the October 12 revisions of the same 32 pages. After values were measured on October 17, 2026.
| Measure | October 12 | October 17 |
|---|---|---|
| Words of content (32 pages) | 24,446 | 37,927 |
| H2 sections | 212 | 297 |
| Comparison and data tables | 24 | 41 |
| Internal links | 313 | 417 |
| FAQ answers marked up with FAQPage schema | Not measured | 243 |
| Named author with orthodontic training on every article | None | All 21 articles |
| Person schema for the founder | None | Live, with LinkedIn and personal site |
| Broken internal links | Not measured | 0 of 54 URLs |
| Pages with horizontal scroll at 390px | Not measured | 0 of 32 |
We only list a before value where we measured it. Where we did not, we say so.
What we did
The work, step by step
The same sequence we use for a practice, applied to our own site.
Researched every page against the first page of Google
For each service we searched the main term in US results and reviewed the pages that ranked: which questions they answered, which proof they showed, what they left out. Each of our pages was then planned to cover those questions properly and add what competitors missed, such as clinical accuracy notes and honest limits.
Kept every URL and rebuilt the content
No URL changed, so no existing rankings or links were put at risk. Each page was rebuilt around one search intent, with the questions practice owners ask, tables, process steps and a clear next step.
Added structured data that matches the page
FAQPage schema on service pages, breadcrumb markup, a Person entity for the founder with verified profiles, and an author reference to the founder on every article, all matching visible content.
Put a named expert behind health content
Each article will carry a clinical review note from Dr. Mahmoud Elsheikh, a dentist completing an MSD in Orthodontics, once he has reviewed it. Notes are added article by article, never in bulk before the review is done.
Verified on real screen sizes
All 32 pages were checked on desktop and at a 390 pixel phone width for overflow, missing icons, heading structure and working forms.
Results timeline
What we will publish next
Rankings, traffic and inquiries take time to respond. We will add real Google Search Console data at each checkpoint, whether it is good or bad.
- 1
October 12, 2026
Baseline
Page content and structure recorded from WordPress revisions.
- 2
October 17, 2026
Rebuild live and verified
32 pages, 21 articles, schema and author layer checked live.
- 3
November 16, 2026
30-day update
Impressions, clicks and indexed pages from Search Console.
- 4
January 15, 2027
90-day update
Rankings for priority terms, clicks and inquiries compared with the baseline.
What we are not claiming
No ranking or traffic claims until the data exists
This case study shows the work and what we can measure today. It does not claim rankings, traffic or new clients yet, because those results have not had time to happen. When the 30 and 90 day data arrives, we will publish it here with screenshots.
- No invented percentages
- No results borrowed from other agencies
- Updates dated and published even if results are slow
Same process, your practice
See what this process would change on your site
The free growth audit applies the same research and checks to your practice, with a written list of what to fix first.
- Reviewed by hand
- Verifiable findings
- No obligation