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What Is Local SEO?

Dominate Your Niche With Strong Digital Branding

Millions of customers are looking for local businesses every day and approximately 84% of prospects require digital capabilities to facilitate brand transactions. Without a robust local business SEO presence, you are missing out on valuable leads, traffic and sales opportunities.

What is local search optimization?

Local SEO is the process of improving the local search visibility of small and medium-sized businesses (SMBs), brick-and-mortar stores and multiple-location businesses within a geographic area.

Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo-specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.

What are local SEO ranking factors?

Google looks at various local SEO ranking factors to determine your search rankings. These include:

  • Google Business Profile or Google My Business (GMB) listing
  • Name, address and phone number (NAP) consistency in local business citations
  • Domain authority
  • Quality of local search citations
  • Click-through rate (CTR) from search results
  • Keywords
  • User experience (UX)
  • Review quality, velocity and diversity
  • Link signals

How to do local SEO?

Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:

  • Local business SEO keyword targeting
  • Google Business Profile or Google My Business optimization
  • Local search citations
  • Online reputation management
  • Link building
  • On-page SEO
  • SEO local landing page optimization
  • Google local SEO content marketing

To compete within your service locations, understanding what is local search optimization and how to do local SEO is critical. Let’s work together to broaden your understanding of local SEO marketing and position your brand in front of your ideal audience segments.
Need expert help to unravel what is local SEO and how to boost your local SEO ranking? The best local SEO company can answer all your local SEO marketing questions and guide you with your local SEO optimization efforts.

Why Local SEO Is Vital for Your Business

Create a Lasting Impression Across Search Engines and Your Prospects

In today’s competitive digital landscape, investing in the best local SEO services could mean the difference between a thriving business and a failing establishment. Where does local digital marketing fall in your campaign priorities?

A MarketingSherpa study determined which type of search had the biggest impact on brands’ marketing objectives and found that almost 54% of respondents consider local search to have the most positive impact on their digital marketing efforts.

Evidently, digital dominance has made it vital for businesses of all sizes to concentrate their efforts on local SEO optimization. It is a critical strategy for acquiring qualified leads and converting them into sales. If you don’t have a local SEO strategy in place, you could be doing more harm to your business than you initially realize.

Local SEO Services

Rank High in Search Results and Increase Your Conversions

Local SEO Audit

uccessful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Keyword Research & Strategy

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Google Business Profile SEO

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

eCommerce SEO

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

On-Page Optimization

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Franchise SEO

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Link Building

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Business Citation Management

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Online-Reputation-Managemen

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Content Writing

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Conversion Rate Optimization (CRO)

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Nextdoor Local Business Advertising

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

How Local SEO Services Drive Lead Generation

Make Your Brand Name More Recognizable

Several elements go into creating and executing a successful marketing plan, including lead generation and local search service. Lead generation serves as the lifeblood of your business. Without a steady stream of qualified leads, your business will struggle to make sales and expand. Local SEO optimization, on the other hand, acts as a funnel that drives prospects to your website.

Local business SEO services, such as local citations service and Google My Business optimization service, complement your lead generation efforts by increasing brand awareness and driving organic traffic to your website. The more people in your community can see your website, the higher your chances of acquiring clicks and converting them into potential clients.

Using local SEO services to acquire leads also opens opportunities for:
  • Building your local search citations
  • Gathering online reviews
  • Participating in appropriate social networks
  • Creating expert content
  • Troubleshooting any visibility problems
  • Penetrating a strategic local market
  • Ranking for business-related keywords
  • Converting page visitors into leads and sales

A Junto survey revealed that 57% of business-to-business (B2B) marketers consider local digital marketing services among the most effective ways to generate leads. If done right, a local search engine optimization service can drive a 14.6% conversion rate. Propel your online success with growth-driven local SEO solutions.

Local SEO Tips for Lead Generation

Don’t know which local search engine optimization service to employ in boosting your lead generation efforts? Fine-tune your Google local SEO efforts with these local SEO tips from the best local SEO companies:

  • Perform a regular local SEO audit
  • Build out city pages
  • Dominate “near me” searches
  • Create content clusters
  • Optimize your site for mobile
  • Create an SEO strategy
  • Know your audience
  • Identify geo-specific keywords for content
  • optimization
  • Monitor your local SEO ranking
  • Keep your sitemap up to date
  • Fix internal and external broken links
  • Build a backlink strategy
  • Partner with a trusted Google My Business agency

If all else fails, choosing a top local SEO company to manage your local digital marketing services is a smart move to reach your local audience and gain new leads.

Create a robust online presence and maximize the opportunities to attract and close leads with Thrive’s local digital marketing services. Schedule a consultation with us to find out how our affordable local SEO services can improve your lead generation strategies.

Why Seo Engine Boost Local SEO Services Are Better Than the Rest

Mastering how to do local SEO requires years of experience and training to produce profitable results. At Thrive, we understand that juggling business operations while boosting local SEO citations and working on other local SEO marketing tactics could take a toll on your productivity and sanity. That is why our local SEO company is here to take the extra tasks off your shoulders.

Affordable Local SEO Services

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Google Analytics Reports

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Video Summary

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Expert Consultations

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Local Digital Marketing Services

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

Local SEO Guide

Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish. We have the teams ready to work with you and your account manager on any strategies that will supplement your SEO success.

How To Choose the Best Local SEO Company

Are you having a hard time evaluating the local SEO agencies in your area? Finding the right online local SEO company to manage your Google My Business services and other local digital marketing processes takes significant time and careful thinking and planning.

Local SEO Packages

We will talk and listen to you to get a grasp on your core business, including the role of your products and services in addressing your customers’ pain points.

Local SEO Pricing

We will analyze what your competitors are doing (and not doing) as well as the top companies in your industry.

Industry Experience

We will develop content topics based on data and explain why we think they will work.

Local Search Optimization Processes

We will work with your experts and thought leaders to bring unique insights into each piece.

Track Record of Success

We will build the content, optimize for search, publish and distribute to make sure it reaches the target audience

Select the best local SEO company and reach new heights with your search campaign. Choose Thrive and let us show you how we can skyrocket your local SEO ranking and deliver positive campaign results.

INCREASE YOUR LOCAL CUSTOMERS

Local SEO Optimization FAQs

Get My FREE Digital Marketing Proposal









    Benefits of Local SEO For Businesses

    Improved Local Visibility

    By implementing local SEO optimization into your digital marketing strategy, you are improving the local visibility of your business. This gives you an edge over certain competitors who are not taking advantage of local SEO optimization. It also increases your chances of showing up in AI-driven results on platforms like Google AI Overviews and ChatGPT, where users often look for local services.

    Increased Website Traffic

    Companies that take advantage of local SEO draw more organic traffic. It is easier for consumers to find your site when searching for the services you offer. Additionally, your content will be tailored to local customers, further increasing traffic.

    Geographic Relevance

    One of the biggest advantages of employing a strategy that emphasizes local SEO is how your business can target potential customers in a particular area. This allows your content to be localized so that users in your targeted area can find your business easier.

    Improved User Experience

    By focusing on local SEO, businesses can reach their target audience more efficiently and thus provide a more streamlined user experience for all potential customers searching for the services they offer.

    What our clients say?

    James SmithCOO, BuildPro Contractors

    “What I liked most is their transparency. We received detailed reports every week showing progress and ROI. Our inbound calls from qualified leads went up by 70% in just two months. Highly recommend them!”

    Maria GonzalezOwner, La Fiesta Restaurant

    “Local SEO was always a challenge for us. Thanks to SEO Engine Boost, our restaurant now dominates the top results in our city. Customers keep telling us they found us on Google Maps. It’s been a game-changer.”

    David ChenFounder, TechNova Solutions

    “We struggled for years with low visibility. After working with SEO Engine Boost, our website rankings skyrocketed. The team focused not only on keywords but also on user experience, which doubled our monthly leads.”

    Sarah Johnson Marketing Director, BrightPath Dental

    “SEO Engine Boost transformed our online presence. Within three months, we saw a 120% increase in organic traffic and several of our keywords hit Google’s first page. Their team is professional, responsive, and results-driven.”

    Higher ranking and more conversions are a call away.

    Watch your traffic, leads, and sales soar with a strategy designed to maximize ROI.

    Let’s talk about how to transform organic search into your most profitable marketing channel. Reach out to schedule a consultation now.

    Ready to get started?





      Transparent Local SEO Pricing Tailored to Your Business Goals

      Each of your business locations, teams, and service areas are unique- so should your SEO strategies be! Management increases for each location because we build entirely custom plans based on your local position, greater industry, and local business goals.

      Local SEO Management

      $500

      per location per month

      How Seo Engine Boost Drives Revenue:

      • Dedicated account team with local SEO expert to lead optimization efforts
      • Consultative approach on the “why” and “how” behind each optimization
      • Ongoing citation management across 40+ local directories
      • Competitor rankings monitoring with proactive ideas for growth
      • Custom location-based monthly reporting

      Local SEO with Content

      $1,250+

      per location per month

      How Seo Engine Boost Drives Revenue:

      • Dedicated account team with local SEO expert to lead optimization efforts
      • Consultative approach on the “why” and “how” behind each optimization
      • Ongoing citation management across 40+ local directories
      • Competitor rankings monitoring with proactive ideas for growth
      • Custom location-based monthly reporting

      Regional or National SEO

      Custom

      per month

      How Seo Engine Boost Drives Revenue:

      • Dedicated account team with local SEO expert to lead optimization efforts
      • Consultative approach on the “why” and “how” behind each optimization
      • Ongoing citation management across 40+ local directories
      • Competitor rankings monitoring with proactive ideas for growth
      • Custom location-based monthly reporting

      Trust the Company with 149,000+ Hours of Experience in Local Industries

      Drive more foot traffic, calls, or leads for your local business with WebFX. Contact our team for your custom local SEO quote today!

      Get a Custom Quote

      What do our local SEO services include?

      Power your business’s growth, from opening new locations to hiring more team members, with our revenue-driving local SEO services. Whether you’re a business with one location or a franchise with hundreds, our local SEO agency has the talent and tech to meet your industry and business’s goals. Learn what our plans include now:

      Custom pricing

      Get a free estimate for local search optimization now:

      Seo Engine Boost Local SEO Services Pricing

      How many locations do you want to optimize?

      Input your desired number of locations below to see a monthly pricing estimate.

      Total monthly cost ($): $0

      Local SEO audit

      Get a free estimate for local search optimization now:

       

      Seo Engine Boost Local SEO Services Pricing

      How many locations do you want to optimize?

      Input your desired number of locations below to see a monthly pricing estimate.

      Total monthly cost ($): $0

      Custom strategy

      Get a free estimate for local search optimization now:

       

      Seo Engine Boost Local SEO Services Pricing

      How many locations do you want to optimize?

      Input your desired number of locations below to see a monthly pricing estimate.

      Total monthly cost ($): $0

      Citation management

      Get a free estimate for local search optimization now:

       

      Seo Engine Boost Local SEO Services Pricing

      How many locations do you want to optimize?

      Input your desired number of locations below to see a monthly pricing estimate.

      Total monthly cost ($): $0

      Review management

      Get a free estimate for local search optimization now:

       

      Seo Engine Boost Local SEO Services Pricing

      How many locations do you want to optimize?

      Input your desired number of locations below to see a monthly pricing estimate.

      Total monthly cost ($): $0

      On-page local SEO

      Get a free estimate for local search optimization now:

       

      Seo Engine Boost Local SEO Services Pricing

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      Input your desired number of locations below to see a monthly pricing estimate.

      Total monthly cost ($): $0

      Tracking & reporting

      Get a free estimate for local search optimization now:

       

      Seo Engine Boost Local SEO Services Pricing

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      Input your desired number of locations below to see a monthly pricing estimate.

      Total monthly cost ($): $0

      First-party data activation

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      Seo Engine Boost Local SEO Services Pricing

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      Total monthly cost ($): $0

      And more!

      Get a free estimate for local search optimization now:

       

      Seo Engine Boost Local SEO Services Pricing

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      Input your desired number of locations below to see a monthly pricing estimate.

      Total monthly cost ($): $0

      View all deliverables in our local SEO packages

      Learn what our fully-managed local SEO packages include below.

      If you’re looking for a custom plan, contact us online to build your plan with one of our experienced strategists!

      Features Included For Every Location
      Award-Winning Agency Expertise
      Dedicated local SEO expert
      Access to Seo Engine Boost agency representatives (Google, Bing SMB, Facebook)
      On-Page Local SEO
      Local keyword research for 5 products or services
      Titles and meta descriptions (for 5 keywords per location)
      Address added to current website page(s) (if applicable)
      Quarterly SEO copy or GMB posts with locally-optimized terms
      hCard microformat/schema HTML tags addition to address on website